Ecommerce Website Promotion Tactics for Online Stores

Ecommerce Website Promotion Tactics for Online Stores

Build it and they will come? Not so with online stores. Even if you use highly effective ecommerce solutions – like professional Web design and shopping cart software — when creating your ecommerce website, there is no guarantee that it will be a success.

When online stores aren’t found, business is lost. It’s a simple concept that shows the dramatic impact website promotion can have on an online store. With so many online stores crowding the Web, the competition for customers is fierce. In order to bring traffic to your ecommerce website, you’ll need a strategy that should include some – if not all – of the following ecommerce website promotion tactics for online stores.

Search Engine Optimization (SEO)
When a user searches for a particular keyword, the search engines generate a search engine results page that ranks relevant sites. Considering that the majority of users will not look past the first page of results, achieving a “top 10″ ranking should be part of your ecommerce website promotion plan. To do this, you’ll need to “optimize” your site for the search engines which will crawl its content looking for indicators of relevancy. SEO for online stores is a multi-faceted website promotion tactic that includes keyword selection, link building, refreshing content, and tracking visitor behavior.

Search Engine Submission
Submitting your Web address to national and local search engines and directories including Google™, Yahoo!®, and Bing™ can be an especially helpful website promotion tactic when your ecommerce site is new to the Web – you won’t have to wait for the search engines to find you among all the other online stores. Submissions can include a domain name alone, a specific page or an entire site. If you do want to submit your entire site, you will need to submit a sitemap. Keep in mind that, at minimum, you should submit your ecommerce website homepage.

Pay Per Click Advertising
Perhaps the most time-efficient of the website promotion tactics for online stores, Pay Per Click Advertising (PPC) can typically help your ecommerce website gain ground in search engines faster than SEO. Pay per click marketing begins with careful keyword selection. Next, you bid on your selected keywords – the higher your budget allows you to bid, the higher your ecommerce website will rank on the results page. Once the ad is launched, you’ll pay only when a user clicks on your ad, which makes it important to use highly targeted and relevant copy. Your ecommerce website promotion plan should also involve creating customized landing pages for your PPC advertising, which will enhance visitor experience and increase customer confidence.

Online Press Releases
Press releases have long been an effective way to get out the “latest” news about your company. Online Press Releases accomplish the same goals for online stores, and then some – they not only help you connect with readers, but with search engines as well. When you use an online Press Release for ecommerce website promotion, you can boost your website’s ranking, increase traffic and enhance brand recognition.

Ecommerce website promotion can help your business stand out from a crowd of online stores and reach the customers that you need. When your online store is ready to open for business, consider creating an ecommerce website promotion strategy balanced to meet your goals.

Be Sociable, Share!
468 ad